Universal Broadband

“While the US talks, other countries are acting. Both Finland and Spain have now decided to add ‘broadband’ to their universal [telephone] service requirements.

"By 2011, any Finn or Spaniard, no matter where they live, should be able to get a reliable 1Mbps connection at a reasonable price,” ars technical.com reports.

Social Media Series Posts

"Social Media: Promise & Peril" is a continuing series intended to help business communicators find value in social media for their companies and their stakeholders.

Our social media insights appear in two parts.

1. Regular post pages on the edit30.com blog, where each article is identified by the series logo. You can collect all of these articles using the "Search edit30" feature above — simply search "social media."

2. Additionally, we provide other shorter insights on a separate page, which can be accessed by clicking on the "Social Media" button in the top of this page.

All edit30.com articles are protected by copyright. For reuse permission, contact us by email at editor@edit30.com. No unauthorized use of this material is permitted.

It’s news to me: Who to trust?

“For the first time in recent years, voters trust Republicans more than Democrats on all 10 key electoral issues regularly tracked by Rasmussen Reports. The GOP holds double-digit advantages on five of them,” Rasmussen reported today, 10-24-09.

The polling organization asked this question: “I’m going to read you a short list of issues in the news. For each, please let me know which political party you trust more to handle that issue.” Responses were:

Healthcare
...D-40%; R-46%

Education
...D-38%; R-43%

Social Security
...D-37%; R-45%

Taxes
...D-35%; R-50%

Economy
...D-35%; R-49%

Abortion
...D-35%; R-47%

Immigration
...D-33%; R-40%

National Security
...D-31%; R-54%

Iraq
...D-31%; R-50%

Government Ethics
...D-29%; R-33%

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Edit30 brings more than three decades of corporate, marketing and investor communications expertise to the blog arena. We provide the insight executives need, but may not get from insiders or retainers. Find out more on our "About" page.
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‘Staid Intel’ meet ’social media’

Critics can say what they will, but when you drop $4 million in a single night entertaining your customers, you want reassurance that you got what you paid for. And so it was for staid, scientific Intel on its first date with the saucy social media during Super Bowl 44.

And since pre-pubescent squealers aren’t the top-of-mind [...]

Confusing (social) media with the message

Are the new media — the likes of Twitter, Facebook, etc. — “the beginning of new ways savvy PR pros will pitch and interact with the press?” That is the question posed recently among PR professionals, and it implies potential confusion between the media and the message — and the need to understand the role each [...]

Growing up, social media go to work

[This article is part of our continuing series, "Social Media: Promise & Peril." Series posts are denoted by the signature logo, and are collected on the Social Media page, a link to which you will find at the Social Media tab at the top of this page.]

Social media like Twitter and Facebook are growing up and [...]

Social media lacking for small businesses?

[This article is part of our continuing series, "Social Media: Promise & Peril." Series posts are denoted by the signature logo, and are collected on the Social Media page, a link to which you will find at the Social Media tab above.]

Despite the clamor about social media’s ability of to whip up product and service buzz [...]

Social media usually lead to more business

Social Media Engagement by Wetpaint & Altimeter

Few successful executives dismiss social media as an important facet of their total marketing mix, especially if they are retail focused. Yet, many remain skeptical of social media proponents’ ability to accurately assign a monetary value to use of the technology.

However, a new social media study — with [...]

Teen media “analyst” wows Morgan Stanley

When you want to know what your customers think, ask them. Not so novel an idea, but when Morgan Stanley’s London office asked a 15-year-old intern, the outcome ended up capturing the attention of media buyers and CEOs worldwide.

They’re interested, as was Morgan, because of key observations like Twitter being for old people; among the [...]

AP Tweets the Sotomayor hearings

Sometimes accused of being stodgy, The Associated Press today become very innovative with blow-by-blow Twitter coverage of Senate Judiciary Committee hearings with Sonia Sotomayor, Obama’s Supreme Court nominee.

“AP is promising readers insider access to the toughest ticket in Washington with the Twitter feed AP Courtside. Some tweets will respond to reader questions and suggestions, while [...]

Palin proves social media savvy essential

Edit30 graphic; Google statistics

“Tip” O’Neill’s admonition that “All politics is local” seems never more vindicated than during this era where social networks provide instant gratification on a national, if not global, scale.

The longtime Speaker of the US House of Representatives was summarizing his belief that all local issues eventually land on the Congressional doorstep. [...]

Social media have their own DC lobbyist

Sometimes social media become so overwhelmed with personal comments and tidbits of amateur imagery that we lose sight of their position in the grand scheme of things.

Facebook, Twitter, YouTube, Linkedin, the lot of them are big businesses. They may have be created by technophiles, but now they are big businesses run by business people; they’re [...]

Social media: Just faster old media?

Social media technologies are viewed with varying degrees of acclaim and apprehension. Consumers may laud the new digital media — from personal blogs to Facebook to Twitter — while tentative managers may view them as uncontrolled threats to convention.

One commentator, writing on Harvard Business Publishing’s Website, calls the collection of interactive media a potential Trojan [...]