Are the new media — the likes of Twitter, Facebook, etc. — “the beginning of new ways savvy PR pros will pitch and interact with the press?” That is the question posed recently among PR professionals, and it implies potential confusion between the media and the message — and the need to understand the role each [...]
Business communicators should find very instructive the mushrooming of issues and emergence of discontent evident during the summer Congressional recess.
When Congress recessed for the annual August month of hometown visits and foreign junkets, healthcare reform seemed to be the one issue the lawmakers would have to contend with when they returned to generally friendly home [...]
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