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Fundamental in the DNA of special interest groups like the AARP is adopting and proselytizing a particular political stance. And so the group’s management endorsed Obama’s healthcare reform almost a soon as was announced. However, the entire membership didn’t agree with that decision, and some disagreed violently, in a phrase. As a result, “about 60,000 senior [...] An “elevator speech’ is a great and wondrous pearl to have rattling around in your head. But, creating one of these little treasures that actually says something meaningful, is broadly understandable, and inspires the listener to ask for more is tough work. Elevator speeches are true multi-taskers. They’re well suited not only for, well, elevator conversations, [...] Warren Buffett on CNBC's Squawk Box 3-1-10 Warren Buffett, chairman and CEO of Berkshire Hathaway, is legendary as the world’s second richest person and as an investor who examines businesses with a keen eye toward accurately assessing present fair value and future profit potential. During this morning’s CNBC’s Squawk Box segment, Buffett responded broadly to a question about Toyota’s [...] Act quickly, accurately, fully. Those are the fundamental principles of crisis communications, and they should have been applied at the very outset of the Tiger Woods debacle. However, that has not been the case, even a full 14 days after Woods’ fateful run-in with a tree outside his Orlando home. (See our earlier post on [...] Gerald Posner, the chief investigative reporter at The Daily Beast, told CNBC’s Larry Kudlow on his show The Kudlow Report Thursday night, 11-03-09, that current negotiations between Tiger Woods and his wife, Elin, could up the value of her existing $20 million/10-year pre-nuptual agreement to a total of at least $80 million. Here’s the way the [...] (This post includes updates of 12-10, 12, 14-09) Early reports indicate that Tiger Woods’ “transgressions” are likely to have little, if any, immediate impact on his corporate endorsements. His personal image, however, is another story, and that could impact his endorsements over time. On the endorsement front, Marc Ganis, president of the Chicago-based sports business consultancy Sportscorp, told [...] One problem with Tiger Woods’ current public relations problems is the difficulty separating personal emotions about him from his status as a brand and brand representative. Woods’ case is especially challenging because the personal characteristics that make him so compelling as a role model for teens and other youths are the same traits that make him [...] Tiger Woods is a golfer, not a crisis communications professional, and his attorney isn’t either. Those facts are evident because both men broke all of the fundamental rules of crisis communications. While this assessment isn’t intended to be a cram course in crisis communications [see Crisis Comms tab above], it is a quick look at three [...] Boston Hyatt Regency; Photo by RM Miles The Hyatt debacle in Boston seems to have largely passed. Now it is time for the corporation, potential investors, and communications experts to determine whether any real brand damage resulted or the labor-management melee just created bruised management egos. (This is not to imply that real damage, emotional [...] Hyatt’s Boston-area firing of nearly a hundred housekeeping employees has demonstrated how a management decision, perhaps thought to be a merely local action, can reverberate around the world and threaten the foundations of an otherwise respected brand. The Boston Globe broke the story in its September 17 edition and the very next day, at 6:24 pm [...] |
 
 
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