Universal Broadband “While the US talks, other countries are acting. Both Finland and Spain have now decided to add ‘broadband’ to their universal [telephone] service requirements.
"By 2011, any Finn or Spaniard, no matter where they live, should be able to get a reliable 1Mbps connection at a reasonable price,” ars technical.com reports.
Social Media Series Posts "Social Media: Promise & Peril" is a continuing series intended to help business communicators find value in social media for their companies and their stakeholders.
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It’s news to me: Who to trust? “For the first time in recent years, voters trust Republicans more than Democrats on all 10 key electoral issues regularly tracked by Rasmussen Reports. The GOP holds double-digit advantages on five of them,” Rasmussen reported today, 10-24-09.
The polling organization asked this question: “I’m going to read you a short list of issues in the news. For each, please let me know which political party you trust more to handle that issue.” Responses were:
Healthcare
...D-40%; R-46%
Education
...D-38%; R-43%
Social Security
...D-37%; R-45%
Taxes
...D-35%; R-50%
Economy
...D-35%; R-49%
Abortion
...D-35%; R-47%
Immigration
...D-33%; R-40%
National Security
...D-31%; R-54%
Iraq
...D-31%; R-50%
Government Ethics
...D-29%; R-33%
Edit30 authority Edit30 brings more than three decades of corporate, marketing and investor communications expertise to the blog arena. We provide the insight executives need, but may not get from insiders or retainers. Find out more on our "About" page.
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Fundamental in the DNA of special interest groups like the AARP is adopting and proselytizing a particular political stance. And so the group’s management endorsed Obama’s healthcare reform almost a soon as was announced.
However, the entire membership didn’t agree with that decision, and some disagreed violently, in a phrase. As a result, “about 60,000 senior [...]
An “elevator speech’ is a great and wondrous pearl to have rattling around in your head. But, creating one of these little treasures that actually says something meaningful, is broadly understandable, and inspires the listener to ask for more is tough work.
Elevator speeches are true multi-taskers. They’re well suited not only for, well, elevator conversations, [...]
Business communicators should find very instructive the mushrooming of issues and emergence of discontent evident during the summer Congressional recess.
When Congress recessed for the annual August month of hometown visits and foreign junkets, healthcare reform seemed to be the one issue the lawmakers would have to contend with when they returned to generally friendly home [...]
Irrespective of one’s politics, the consensus among American PR leaders interviewed by AdvertisingAge is that the Obama administration has not effectively made the transition from campaign rhetoric to presidential leadership and, as a result, has “lost control of the messaging in the healthcare reform debate, the first big policy test of his administration.”
The trade publication [...]
Edit30 graphic; Google statistics
“Tip” O’Neill’s admonition that “All politics is local” seems never more vindicated than during this era where social networks provide instant gratification on a national, if not global, scale.
The longtime Speaker of the US House of Representatives was summarizing his belief that all local issues eventually land on the Congressional doorstep. [...]
For many companies — and their chief communicators — this recession has created an environment that is anxious and painful, and a future that promises the greatest business uncertainty in the last 70 years.
While massive in scale, DuPont entered this period with many of the same challenges as other companies, regardless of size. Therefore, the [...]
[Insights on JetBlue are part of our series, "Social Media: Promise & Peril." Series posts are denoted by the signature logo.]
Promoting products through celebrity endorsements is a tactic that’s probably as old as mankind itself. (Wasn’t Eve actually endorsing the apple?)
Now the low-cost airline JetBlue is attempting to ramp up its visibility [...]
Effective communications is all about dispatching a thought and having it received without misunderstanding. In earlier times, such messages seem to have had more eloquence, and effectiveness, than do similar efforts today. Here are a few examples.
“He has all the virtues I dislike and none of the vices I admire,” Winston Churchill.
“He can compress [...]
What a spokesman tells the media about his company’s behavior in challenging situations speaks boldly about the individual, his firm and the relationship between the two.
Therefore, we believe that it is instructive to examine how company point men react to global interest in offshore taxes — heightened by Obama comments — ongoing this week in [...]
Let’s see, now: Where is the communications breakdown here?
Former NFL quarterback star Michael Vick is in prison for his role in dog fighting.
The horrors of Vick’s incredibly inhumane activities pitting intentionally-abused dogs against one another for sport startled virtually the entire nation — and western world — for its cruelty, brutality and [...]
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