Critics can say what they will, but when you drop $4 million in a single night entertaining your customers, you want reassurance that you got what you paid for. And so it was for staid, scientific Intel on its first date with the saucy social media during Super Bowl 44.
And since pre-pubescent squealers aren’t the top-of-mind [...]
During challenging financial times, businesses that cut communications expenditures do so at their own peril. Our colleague at Acumen Strategic Communications, John Kessling, points to a New Yorker column by James Surowiecki that dishes out evidence — covering about 80 years — that indicates such corporate expense-cutting is misguided.
Surowiecki notes that “companies that keep [...]
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