Universal Broadband “While the US talks, other countries are acting. Both Finland and Spain have now decided to add ‘broadband’ to their universal [telephone] service requirements.
"By 2011, any Finn or Spaniard, no matter where they live, should be able to get a reliable 1Mbps connection at a reasonable price,” ars technical.com reports.
Social Media Series Posts "Social Media: Promise & Peril" is a continuing series intended to help business communicators find value in social media for their companies and their stakeholders.
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1. Regular post pages on the edit30.com blog, where each article is identified by the series logo. You can collect all of these articles using the "Search edit30" feature above — simply search "social media."
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It’s news to me: Who to trust? “For the first time in recent years, voters trust Republicans more than Democrats on all 10 key electoral issues regularly tracked by Rasmussen Reports. The GOP holds double-digit advantages on five of them,” Rasmussen reported today, 10-24-09.
The polling organization asked this question: “I’m going to read you a short list of issues in the news. For each, please let me know which political party you trust more to handle that issue.” Responses were:
Healthcare
...D-40%; R-46%
Education
...D-38%; R-43%
Social Security
...D-37%; R-45%
Taxes
...D-35%; R-50%
Economy
...D-35%; R-49%
Abortion
...D-35%; R-47%
Immigration
...D-33%; R-40%
National Security
...D-31%; R-54%
Iraq
...D-31%; R-50%
Government Ethics
...D-29%; R-33%
Edit30 authority Edit30 brings more than three decades of corporate, marketing and investor communications expertise to the blog arena. We provide the insight executives need, but may not get from insiders or retainers. Find out more on our "About" page.
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Act quickly, accurately, fully. Those are the fundamental principles of crisis communications, and they should have been applied at the very outset of the Tiger Woods debacle. However, that has not been the case, even a full 14 days after Woods’ fateful run-in with a tree outside his Orlando home. (See our earlier post on [...]
(This post includes updates of 12-10, 12, 14-09)
Early reports indicate that Tiger Woods’ “transgressions” are likely to have little, if any, immediate impact on his corporate endorsements. His personal image, however, is another story, and that could impact his endorsements over time.
On the endorsement front, Marc Ganis, president of the Chicago-based sports business consultancy Sportscorp, told [...]
One problem with Tiger Woods’ current public relations problems is the difficulty separating personal emotions about him from his status as a brand and brand representative.
Woods’ case is especially challenging because the personal characteristics that make him so compelling as a role model for teens and other youths are the same traits that make him [...]
Are the new media — the likes of Twitter, Facebook, etc. — “the beginning of new ways savvy PR pros will pitch and interact with the press?” That is the question posed recently among PR professionals, and it implies potential confusion between the media and the message — and the need to understand the role each [...]
[This article is part of our continuing series, "Social Media: Promise & Peril." Series posts are denoted by the signature logo, and are collected on the Social Media page, a link to which you will find at the Social Media tab at the top of this page.]
Social media like Twitter and Facebook are growing up and [...]
[This article is part of our continuing series, "Social Media: Promise & Peril." Series posts are denoted by the signature logo, and are collected on the Social Media page, a link to which you will find at the Social Media tab above.]
Despite the clamor about social media’s ability of to whip up product and service buzz [...]
The challenge of clearly identifying and then understanding segmented stakeholder interests is now more difficult and critical than ever because the amalgam that once constituted the “average American” no longer exists, according to one analyst of demographic trends.
With the absence of a one-size-fits-all archetypal stakeholder, communicators must be ever more mindful to consider the specific [...]
Hyatt’s Boston-area firing of nearly a hundred housekeeping employees has demonstrated how a management decision, perhaps thought to be a merely local action, can reverberate around the world and threaten the foundations of an otherwise respected brand.
The Boston Globe broke the story in its September 17 edition and the very next day, at 6:24 pm [...]
It is such an obvious statement — employees are critical stakeholders — that to say it seems foolish and sophomoric. But it is a critical fact that needs to be repeated because Boston executives at three Hyatt Hotels seem to have missed that lesson in their corporate management class.
Here’s how this blunder came about at [...]
Business communicators should find very instructive the mushrooming of issues and emergence of discontent evident during the summer Congressional recess.
When Congress recessed for the annual August month of hometown visits and foreign junkets, healthcare reform seemed to be the one issue the lawmakers would have to contend with when they returned to generally friendly home [...]
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