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Press Secretary Gibbs (r) Dodges Questions from Reporter Ryan (l) Wise executives and business communicators have long understood the prudent admonition that “only a fool gets into a fight with a man who buys printer’s ink by the barrel.” But politicians and their minions often live by a different set of rules, which should not become [...] An “elevator speech’ is a great and wondrous pearl to have rattling around in your head. But, creating one of these little treasures that actually says something meaningful, is broadly understandable, and inspires the listener to ask for more is tough work. Elevator speeches are true multi-taskers. They’re well suited not only for, well, elevator conversations, [...] Warren Buffett on CNBC's Squawk Box 3-1-10 Warren Buffett, chairman and CEO of Berkshire Hathaway, is legendary as the world’s second richest person and as an investor who examines businesses with a keen eye toward accurately assessing present fair value and future profit potential. During this morning’s CNBC’s Squawk Box segment, Buffett responded broadly to a question about Toyota’s [...] Tiger Woods is a golfer, not a crisis communications professional, and his attorney isn’t either. Those facts are evident because both men broke all of the fundamental rules of crisis communications. While this assessment isn’t intended to be a cram course in crisis communications [see Crisis Comms tab above], it is a quick look at three [...] The challenge of clearly identifying and then understanding segmented stakeholder interests is now more difficult and critical than ever because the amalgam that once constituted the “average American” no longer exists, according to one analyst of demographic trends. With the absence of a one-size-fits-all archetypal stakeholder, communicators must be ever more mindful to consider the specific [...] Transparency has been, and continues to be, a popular rallying cry for communications and other executives responsible for corporate social responsibility and investor relations. Now comes new research from the Gallup organization — followed quickly by an editorial in Investors Business Daily. Gallup says that American public “approval” of Congress is pretty low, and IBD says that [...] Boston Hyatt Regency; Photo by RM Miles The Hyatt debacle in Boston seems to have largely passed. Now it is time for the corporation, potential investors, and communications experts to determine whether any real brand damage resulted or the labor-management melee just created bruised management egos. (This is not to imply that real damage, emotional [...] Hyatt’s Boston-area firing of nearly a hundred housekeeping employees has demonstrated how a management decision, perhaps thought to be a merely local action, can reverberate around the world and threaten the foundations of an otherwise respected brand. The Boston Globe broke the story in its September 17 edition and the very next day, at 6:24 pm [...] It is such an obvious statement — employees are critical stakeholders — that to say it seems foolish and sophomoric. But it is a critical fact that needs to be repeated because Boston executives at three Hyatt Hotels seem to have missed that lesson in their corporate management class. Here’s how this blunder came about at [...] Whatever the foundation — ancient philosophers or neighborhood preachers — Obama’s oratorical style has engaged a wide swath of Americans. Political and media observers claim his words solidly reside at both poles: deep and profound at one extreme; shallow and superficial at the other. In the end, however, speech and media experts believe that business communicators [...] |
 
 
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