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Fundamental in the DNA of special interest groups like the AARP is adopting and proselytizing a particular political stance. And so the group’s management endorsed Obama’s healthcare reform almost a soon as was announced. However, the entire membership didn’t agree with that decision, and some disagreed violently, in a phrase. As a result, “about 60,000 senior [...] An “elevator speech’ is a great and wondrous pearl to have rattling around in your head. But, creating one of these little treasures that actually says something meaningful, is broadly understandable, and inspires the listener to ask for more is tough work. Elevator speeches are true multi-taskers. They’re well suited not only for, well, elevator conversations, [...] A not-too-subtle shift cropped up on the front page of The New York Times this morning; it is in the publication’s coverage of the highly contentious Obama-Reid-Pelosi healthcare proposals currently working their way through Congress. The change is either quite significant or merely an editing oversight (which we think is unlikely) that will be corrected in [...] Act quickly, accurately, fully. Those are the fundamental principles of crisis communications, and they should have been applied at the very outset of the Tiger Woods debacle. However, that has not been the case, even a full 14 days after Woods’ fateful run-in with a tree outside his Orlando home. (See our earlier post on [...] (This post includes updates of 12-10, 12, 14-09) Early reports indicate that Tiger Woods’ “transgressions” are likely to have little, if any, immediate impact on his corporate endorsements. His personal image, however, is another story, and that could impact his endorsements over time. On the endorsement front, Marc Ganis, president of the Chicago-based sports business consultancy Sportscorp, told [...] One problem with Tiger Woods’ current public relations problems is the difficulty separating personal emotions about him from his status as a brand and brand representative. Woods’ case is especially challenging because the personal characteristics that make him so compelling as a role model for teens and other youths are the same traits that make him [...] Tiger Woods is a golfer, not a crisis communications professional, and his attorney isn’t either. Those facts are evident because both men broke all of the fundamental rules of crisis communications. While this assessment isn’t intended to be a cram course in crisis communications [see Crisis Comms tab above], it is a quick look at three [...] Transparency has been, and continues to be, a popular rallying cry for communications and other executives responsible for corporate social responsibility and investor relations. Now comes new research from the Gallup organization — followed quickly by an editorial in Investors Business Daily. Gallup says that American public “approval” of Congress is pretty low, and IBD says that [...] Hyatt’s Boston-area firing of nearly a hundred housekeeping employees has demonstrated how a management decision, perhaps thought to be a merely local action, can reverberate around the world and threaten the foundations of an otherwise respected brand. The Boston Globe broke the story in its September 17 edition and the very next day, at 6:24 pm [...] It is such an obvious statement — employees are critical stakeholders — that to say it seems foolish and sophomoric. But it is a critical fact that needs to be repeated because Boston executives at three Hyatt Hotels seem to have missed that lesson in their corporate management class. Here’s how this blunder came about at [...] |
 
 
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