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An “elevator speech’ is a great and wondrous pearl to have rattling around in your head. But, creating one of these little treasures that actually says something meaningful, is broadly understandable, and inspires the listener to ask for more is tough work. Elevator speeches are true multi-taskers. They’re well suited not only for, well, elevator conversations, [...] Warren Buffett on CNBC's Squawk Box 3-1-10 Warren Buffett, chairman and CEO of Berkshire Hathaway, is legendary as the world’s second richest person and as an investor who examines businesses with a keen eye toward accurately assessing present fair value and future profit potential. During this morning’s CNBC’s Squawk Box segment, Buffett responded broadly to a question about Toyota’s [...] It is such an obvious statement — employees are critical stakeholders — that to say it seems foolish and sophomoric. But it is a critical fact that needs to be repeated because Boston executives at three Hyatt Hotels seem to have missed that lesson in their corporate management class. Here’s how this blunder came about at [...] Successful management is all about the intricate processes involved in connecting talented people with an overarching goal, and then communicating their individual and collective responsibilities in achieving it. That’s our communications take-away from a recent New York Times interview with Ford president and CEO Alan R. Mullaly. Critical to achieving such a “bigger goal” is attaining [...] Business communicators should find very instructive the mushrooming of issues and emergence of discontent evident during the summer Congressional recess. When Congress recessed for the annual August month of hometown visits and foreign junkets, healthcare reform seemed to be the one issue the lawmakers would have to contend with when they returned to generally friendly home [...] “When your name is both a noun and a verb, you just might find others trying to bring you down to size,” says Eric Seidel, the executive media coach in Atlanta who travels the country helping CEOs communicate better. So it goes for Google: a noun and a verb that other giants want to take a [...] CEOs and communicators have a partnership challenge in prying America out of this worst recession since the Great Depression. For each CEO, the responsibility is envisioning and executing a dramatic recovery strategy. For the communicator, it is ensuring that all critical stakeholders understand and support their responsibilities within the strategy. GE CEO Jeff Immelt GE’s CEO [...] What communicator hasn’t been smacked in the face by a writer’s unfavorable product review? After all, not all aspects of all products are winners all of the time. So, it is with a modicum of sadistic glee that we read about someone else’s pain, and what surely will be The New York Times’ last product review [...] For many companies — and their chief communicators — this recession has created an environment that is anxious and painful, and a future that promises the greatest business uncertainty in the last 70 years. While massive in scale, DuPont entered this period with many of the same challenges as other companies, regardless of size. Therefore, the [...] As a corporate communicator, when you notify the media, analysts or investors of a impending major announcement, it’s a good idea to follow through. Failure to do so undercuts your credibility and feeds suspicions about your priorities, planning, and execution. And such was the case for President Obama’s staff over the weekend. On Friday, June 26, Obama’s [...] |
 
 
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