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Fundamental in the DNA of special interest groups like the AARP is adopting and proselytizing a particular political stance. And so the group’s management endorsed Obama’s healthcare reform almost a soon as was announced. However, the entire membership didn’t agree with that decision, and some disagreed violently, in a phrase. As a result, “about 60,000 senior [...] An “elevator speech’ is a great and wondrous pearl to have rattling around in your head. But, creating one of these little treasures that actually says something meaningful, is broadly understandable, and inspires the listener to ask for more is tough work. Elevator speeches are true multi-taskers. They’re well suited not only for, well, elevator conversations, [...] We thought our meticulous checking of the Forbes data for all 20 of their entries on their “Wired Cities” map was pretty responsible, and indeed unearthed their error regarding Raleigh-Cary, NC. We notified the publication, and so indicated. The magazine responded saying: “I apologize; the map has an error. The number of providers for Raleigh is 18, [...] If you’re attempting to communicate effectively, understanding which media are used by whom is critical. And an enumeration of “America’s Most Wired Cities,” released today by Forbes.com, also is informative, sort of. Forbes give us a conventional map of the US with 20 little dots scattered about representing the nation’s top broadband cities. Clicking on a [...] Warren Buffett on CNBC's Squawk Box 3-1-10 Warren Buffett, chairman and CEO of Berkshire Hathaway, is legendary as the world’s second richest person and as an investor who examines businesses with a keen eye toward accurately assessing present fair value and future profit potential. During this morning’s CNBC’s Squawk Box segment, Buffett responded broadly to a question about Toyota’s [...] One year ago today, January 25, 2009, we launched Edit30 with this statement: “Our mission is to provide the multiple perspectives on communications issues that senior management needs, but may not get from insiders or retainers. “To achieve this goal we seek to provide objective perspective, opinion, analysis of communications challenges, and gently [...] The court of public opinion often is the ultimate arbiter of controversial issues. If that turns out to be the case in the Tiger Woods situation, the final outcome may be neither pleasant nor profitable. The latest Rasmussen Reports national telephone survey, released today (12-09-09) shows that “news coverage of [...] Gerald Posner, the chief investigative reporter at The Daily Beast, told CNBC’s Larry Kudlow on his show The Kudlow Report Thursday night, 11-03-09, that current negotiations between Tiger Woods and his wife, Elin, could up the value of her existing $20 million/10-year pre-nuptual agreement to a total of at least $80 million. Here’s the way the [...] (This post includes updates of 12-10, 12, 14-09) Early reports indicate that Tiger Woods’ “transgressions” are likely to have little, if any, immediate impact on his corporate endorsements. His personal image, however, is another story, and that could impact his endorsements over time. On the endorsement front, Marc Ganis, president of the Chicago-based sports business consultancy Sportscorp, told [...] |
 
 
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