Edit30 authority
Edit30 brings more than three decades of corporate, marketing and investor communications expertise to the blog arena.
Our mission is to provide the multiple perspectives on communications issues that senior management needs, but may not get from insiders or retainers.
To achieve this goal we seek to provide objective perspective, opinion and analysis of communications challenges, and gently undermine needless self-importance.
What does edit30 mean?
The name edit30 combines the commonplace, “edit,” with journalistic jardon, “30.”
“Edit” obviously means to prepare material for distribution by correcting, condensing or otherwise modifying it. That’s what editors do.
“3o” is the reporter’s designation for the end of his “copy,” his written work. Traditionally, it was expressed at the bottom of the text by three hash marks, ###.
To us, edit30 simply means we’ve edited information we have come in contact with, we have decided what our informed opinion is, and now we are presenting that information from our perspective. As Walter Cronkite said: ”And that’s the way it is.”
Who leads edit30?
Richard Miles is the editor and publisher of edit30. He began his communications career as a newspaper journalist. Miles was a reporter for The Birmingham Post-Herald, a stringer for Newsweek, and a reporter and section editor for The Atlanta Constitution. Also during this period, he served in the Peace Corps in Ankara, Turkey, where he was associate editor for English publications with the Turkish Ministry of Tourism.
Miles moved from print journalism to corporate communications beginning at the bottom of the ladder with the predecessor of BellSouth Telecommunications, Southern Bell Telephone. There, he learned the business from the ground up, spending his first year in the company’s Commercial Operations. The belief was, and is, “If you don’t understand how the company works, you cannot speak convincingly for it.”
As a corporate communicator working with C-level management from the earliest days, Miles moved through BellSouth’s ranks and experienced regulatory, legislative and labor communications challenges. These were always accompanied by the necessity to properly position the company and its objectives before all stakeholders, especially the media.
His responsibilities grew from one state, to four, to the company’s nine-state southeast region. They encompassed all aspects of corporate communications: employee, marketing, stakeholder and crisis communications; media strategies and management; advertising; issues management; and the requirement to coordinate and integrate all of them.
Seeking new challenges, Miles used his telecom experience to expand into broader roles among technology manufacturing companies — GenRad and General DataComm — where he also assumed investor relations responsibilities. At the same time, he expanded his geographic scope to include Europe and portions of the Asia/Pacific region and South America.
Today, Miles works with giant NYSE technology companies and tiny startups as a managing partner of Acumen Strategic Communications, a company he created with a former PR agency colleague. Acumen operates from New York and Boston. www.AcumenStrategies.com
Additionally, Miles maintains relationships with his personal clients as a B2B copywriter, working on such projects as Web site content creation for the Asia/Pacific operations of a global financial services company, customer case histories for a German technology manufacturer, and marketing copy for a Texas IT services company. www.RichardMMiles.com
Contact edit30
We welcome your thoughts and suggestions. Please email us at editor@edit30.com.


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