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A not-too-subtle shift cropped up on the front page of The New York Times this morning; it is in the publication’s coverage of the highly contentious Obama-Reid-Pelosi healthcare proposals currently working their way through Congress. The change is either quite significant or merely an editing oversight (which we think is unlikely) that will be corrected in [...] The NPR weekend current events quiz program “Wait, Wait; Don’t Tell Me!” today played this Willie Nelson hit, “To All the Girls I Loved Before,” in tribute to Tiger Woods’ accomplishments. It is a great song, but a sad connection. Act quickly, accurately, fully. Those are the fundamental principles of crisis communications, and they should have been applied at the very outset of the Tiger Woods debacle. However, that has not been the case, even a full 14 days after Woods’ fateful run-in with a tree outside his Orlando home. (See our earlier post on [...] The court of public opinion often is the ultimate arbiter of controversial issues. If that turns out to be the case in the Tiger Woods situation, the final outcome may be neither pleasant nor profitable. The latest Rasmussen Reports national telephone survey, released today (12-09-09) shows that “news coverage of [...] Gerald Posner, the chief investigative reporter at The Daily Beast, told CNBC’s Larry Kudlow on his show The Kudlow Report Thursday night, 11-03-09, that current negotiations between Tiger Woods and his wife, Elin, could up the value of her existing $20 million/10-year pre-nuptual agreement to a total of at least $80 million. Here’s the way the [...] (This post includes updates of 12-10, 12, 14-09) Early reports indicate that Tiger Woods’ “transgressions” are likely to have little, if any, immediate impact on his corporate endorsements. His personal image, however, is another story, and that could impact his endorsements over time. On the endorsement front, Marc Ganis, president of the Chicago-based sports business consultancy Sportscorp, told [...] One problem with Tiger Woods’ current public relations problems is the difficulty separating personal emotions about him from his status as a brand and brand representative. Woods’ case is especially challenging because the personal characteristics that make him so compelling as a role model for teens and other youths are the same traits that make him [...] |
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