Universal Broadband

“While the US talks, other countries are acting. Both Finland and Spain have now decided to add ‘broadband’ to their universal [telephone] service requirements.

"By 2011, any Finn or Spaniard, no matter where they live, should be able to get a reliable 1Mbps connection at a reasonable price,” ars technical.com reports.

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It’s news to me: Who to trust?

“For the first time in recent years, voters trust Republicans more than Democrats on all 10 key electoral issues regularly tracked by Rasmussen Reports. The GOP holds double-digit advantages on five of them,” Rasmussen reported today, 10-24-09.

The polling organization asked this question: “I’m going to read you a short list of issues in the news. For each, please let me know which political party you trust more to handle that issue.” Responses were:

Healthcare
...D-40%; R-46%

Education
...D-38%; R-43%

Social Security
...D-37%; R-45%

Taxes
...D-35%; R-50%

Economy
...D-35%; R-49%

Abortion
...D-35%; R-47%

Immigration
...D-33%; R-40%

National Security
...D-31%; R-54%

Iraq
...D-31%; R-50%

Government Ethics
...D-29%; R-33%

Quality Printing for Less at PrintRunner.com

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Branding: Change very carefully!

It may be a grammatically mangled cliché, but it is one the Swedish furniture chain Ikea now wishes it had paid attention to: “If it ain’t broke, don’t fix it.”

After 50 years of printing its consumer catalog in the distinctive Futura typeface, Ikea last month sent out a new edition of the book printed using [...]

Obama’s Marketing Mess

Regardless of the politics, this is business. And the bottom line questions are: “Does the customer buy into the marketing pitch? Is the product selling?”

So far, the answers seem to be “No.” And the responsibility lies with marketing, says AdAge columnist Ken Wheaton.

And what is that product?” Obama’s healthcare reform proposal.

Nope, this is not really [...]

PR pros on Obama communications

Irrespective of one’s politics, the consensus among American PR leaders interviewed by AdvertisingAge is that the Obama administration has not effectively made the transition from campaign rhetoric to presidential leadership and, as a result, has “lost control of the messaging in the healthcare reform debate, the first big policy test of his administration.”

The trade publication [...]

What vacation choices communicate

Where one vacations can say a lot about a person, especially if it is a president. Do they own, rent, mooch, live off of taxpayer largesse? Do they want a quiet retreat or an elegant manse? Do they go to the mountains or the seashore, or somewhere that’s neither? Do they return to humbler roots [...]

Yahoo! advances on Google’s lead

Media interviews with ease, assurance

“When your name is both a noun and a verb, you just might find others trying to bring you down to size,” says Eric Seidel, the executive media coach in Atlanta who travels the country helping CEOs communicate better.

So it goes for Google: a noun and a verb that other giants want to take a [...]

News Rule 1 is accurate data reporting

If fact checking is PR Rule 1, then accurately representing the facts is News Rule 1 — as well as PR Rule 1a. And it seems that even venerable publications like The New York Times can found bending Rule 1.

Rasmussen Reports, which generally is highly regarded for polling accuracy, recently reported the results of a survey [...]

Don’t take away my Internet!

In business you can be right or wrong on an issue. But there’s nothing worse than being irrelevant: you simply don’t count, so it doesn’t make any difference whether you’re right or wrong; you’re inconsequential. Ouch!

We assume that the same applies for media content, in this case television. And if you make a living creating, [...]

Push-me, pull-me email marketing effect

A just-released study of email marketing effectiveness — meaning how thoroughly they get through to you — warns peddlers to be skeptical of claimed metrics because they likely are lower than vendors promise.

If your business is in any way dependent on such sales efforts, this will concern you. However, as is the case with all [...]

PR gaffe delivers unintended national press

PR’s Rule One — check facts when editing copy — is becoming a forgotten art in the Internet environment.

Failure to follow such basic communications principles can have embarrassing and widely publicized results as the Minnesota Democratic Party recently discovered, and was validated in an AP report that was picked up by CBS News and [...]